Collaboration 2.0

We've been spending months examining the emergence of Collaboration 2.0, an important enterprise adoption of Web 2.0 technologies. The first round of Collaboration came to the forefront 20 years ago with the introduction of Lotus Notes which ushered in a generation of collaboration software products that were pretty much about improving the productivity of organizational teams -- making employees and processes more efficient. Enterprises are beginning to adopt Web 2.0 technologies -- Wikis, Blogs, Web Forums, Podcasts and more -- also for collaboration. But this time around, Collaboration 2.0, it's for a much broader interpretation of the "C" word -- Collaboration on a much larger scale -- globalization, new models for R&D, process transformation, new partnership models, sales transformation and more...When the consumer side talks about Web 2.0 it's about user empowerment and social software; but on the enterprise side the interesting potential from what Collaboration 2.0 offers goes beyond making an organization more productive by making its entire value chain more productive -- from the supplier of raw materials and intellectual property to the ultimate consumer. It's not the things that Web 2.0 technologies do that are important to enterprises -- it's what you can do with them. Interesting stuff...