Drama Baby

Pardon my rant but I think we should dramatically cut back the dramatic way that infrastructure marketers, unable to find real product differentiation, revert to emotionally latent language and say things like "dramatically different" or it will have a "dramatic effect" on the market. Not to get melodramatic or anything, but it's discouraging to sit through so many vendor presentations and listen to these uninspired claims - so I figure we've got two choices - 1) Ban the word "dramatic" for an entire month or 2) Limit it's usage to once per hour and provide suitable penalties for breaking the ban. Maybe an outright ban is the only way to dramatically slow this thing down (or else I need to get back on my medicine).