Here's your Crisis Management 101 Quiz: What was the really stupid mistake that HP made in the pretexting fiasco? Ethics? Questionable legal interpretation? Nope. The really stupid mistake was going after a journalist. Most journalists don't get paid much (Bob Woodward excepted) but they certainly don't like to be thought of as the servants of big business wealth. As HP is now painfully learning the press has unique capabilities to keep the ball in the air just when you hope it can be quietly deflated and buried in the backyard. Don't screw with the press.

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