Ain't Science Wonderful

You probably believed it was true anyway, but now using expensive modern brain imaging technology Stanford researchers have now gathered real evidence that sex does in fact help sell products (in this case motorcycles). To quote from their news release "The study showed that when heterosexual men are exposed to positive emotional stimuli—in this case, erotic photos of a man and woman—an area of the brain associated with anticipation of reward is stimulated. In the immediate aftermath of that stimulation, men are consistently more likely to take bigger financial risks than they otherwise would, said Brian Knutson, assistant professor of psychology."